Building Your Marketing Team Through Strengths-Based Leadership

Marketing is a multi-faceted profession.  Your team must excel in a variety of skills, from creative to tech-savvy.  Why do some teams of very smart people fail while others become rock stars?  It has to do with strengths-based leadership.

It’s true what they say:  If you spend your life trying to be good at everything, you will never be great at anything.  To encourage well roundedness is to encourage mediocrity.

Amazing things happen when you match people’s job responsibilities with their innate strengths.  It creates a Win Win Win:  A win for your team members because they love what they do, a win for your customers because they get great service, and a win for your company because you have happy customers and employees.

Key Takeaways:
•    The best leaders aren’t well rounded – but their teams are.
•    Effective leaders surround themselves with the right people and then maximize their team.
•    Leadership charisma is about trust, caring, listening, and valuing people and their strengths.
•    People want to know they matter; they want to know they are cared for.  Understanding their strengths says you understand them.
•    When an organization’s leadership focuses on strengths of its employees, the odds of those employees being happy and engaged soars from about 9% to an estimated 73%.
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In the class, you will learn:
•    The four domains of leadership strength
•    The difference between acquired skills and innate strengths
•    How to match people’s talents with tasks at hand for the most powerful results
•    How understanding someone’s strengths can improve your effectiveness as a leader and a communicator.