Local Voices
Local BBB Wins MarCom Award
Last Friday, Better Business Bureau of Minnesota and North Dakota (BBB) was named a 2013 MarCom award winner. This international awards competition recognizes outstanding creative achievement by marketing and communication professionals. The BBB was named a Gold Winner for their 2012 “Lighting the Way” Centennial Campaign in the Communications/Public Relations Event Campaign category.
“To be recognized by such a prestigious organization means a lot to us,” said Dana Badgerow, president and CEO of BBB of Minnesota and North Dakota. “We worked very hard to make our Centennial truly memorable and this is just more proof that our efforts came to fruition.”
MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. There were over 6,500 entries from throughout the United States, Canada and several other countries in the 2013 competition. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.
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MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work severs as a benchmark for the industry.
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This year’s winners were selected from over 200 categories in seven forms of media and communication efforts – marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. A complete list of winners can be found by visiting marcomawards.com.
The mission of the Better Business Bureau is to be the leader in building marketplace trust by promoting, through self-regulation, the highest standards of business ethics and conduct, and to instill confidence in responsible businesses through programs of education and action that inform, assist and protect the general public. We are open 8 a.m. to 5 p.m. Monday through Friday. Contact the BBB at bbb.org or 651-699-1111, toll-free at 1-800-646-6222.
