Those behind Buck Hill's Frightmares decided to have some fun with a recent misfortune: The company announced that it would offer a new Halloween attraction—The Inferno—to replace the Bellharm-Lovejoy Asylum, a set piece which was destroyed by fire on Sept. 16.
Instead of viewing the blaze as a setback, the company has used it to spin a new marketing yarn and build Buck Hill's spooky mythos.
"Shortly after the strike of midnight on Sept. 16, 2012, the Bellharm-Lovejoy Asylum attraction at Frightmares at Buck Hill mysteriously burned to the ground," the company's press release read. "According to Frightmares’ managers, the fire exposed a passage to a lower level. Known to past residents as “The Screamatorium,” this new haunt will appropriately be called THE INFERNO."
According to company "lore," the asylum was boarded up in 1954, after a violent uprising by patients and staff against Dr. Lazarus Bellharm.
"Now, with the aftermath of the raging blaze, THE INFERNO brings even more evidence of Dr. Lazarus Bellharm’s sinister cruelty has surfaced," the company's release intones.
The Inferno is just one of several spook houses on the grounds, which also include the Victorian Orchard Manor Dead and Breakfast, the Fright Factory and the Haunted Hollow burial grounds.
The "freakishly frightening" fun begins on Friday Oct. 5 and runs until Oct. 28. For more information, check out Buck Hill's Frightmares page.